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EP/K014072/1 - Transforming the adoption of Product-Service Systems through innovations in applied gaming technology

Research Perspectives grant details from EPSRC portfolio

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Professor T Baines EP/K014072/1 - Transforming the adoption of Product-Service Systems through innovations in applied gaming technology

Principal Investigator - Aston Business School, Aston University

Other Investigators

Dr C Brewster, Co InvestigatorDr C Brewster

Dr V Uren, Co InvestigatorDr V Uren

Scheme

Standard Research

Research Areas

Engineering Approaches to Manufacturing Operations Engineering Approaches to Manufacturing Operations

Human-Computer Interaction Human-Computer Interaction

Other Other

Related Grants

EP/K014064/1

EP/K014080/1

Start Date

02/2013

End Date

01/2018

Value

£727,672

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Grant Description

Summary and Description of the grant

Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of their revenue from services is cited to exhaustion). The opportunities are immense (three quarters of wealth world-wide is now created through performing services) and so politically PSSs are seen as key to industrial success in the 21st Century.

Adoption of PSS is frustratingly slow in mainstream manufacturing. Superficially the concepts find appeal but fail to gain traction as the potential implications to a business are complex. In the meantime, China is catching up (Chinese manufacturing companies offering services have grown from 2 - 20% since 2006). In the UK, we need to get better at informing, educating and training, our senior manufacturing managers about PSS and servitization, giving them the means to visualize the potential impact upon their business.

Gamification offers a radical solution. Gamification bridges video-gaming technologies and computer simulations to offer three-dimensional virtual worlds, dynamic and content-rich, which can be used to entertain, educate and inform. This is especially innovative for user engagement, supporting behavior and attitudinal change, and the design of advanced human and computer interfaces for representing and handling complex data systems. This programme will therefore develop applied game technologies, design principles and protocols, to transform the adoption of PSSs within mainstream manufacturing companies and so accelerate the foothold of gamifiaction in strategic business analysis.

Structured Data / Microdata


Grant Event Details:
Name: Transforming the adoption of Product-Service Systems through innovations in applied gaming technology - EP/K014072/1
Start Date: 2013-02-01T00:00:00+00:00
End Date: 2018-01-31T00:00:00+00:00

Organization: Aston University

Description: Servitization is the process of transforming manufacturers to compete through Product-Service Systems (PSS) rather than products alone. The commercial and environmental benefits of PSSs are compelling and well documented (Rolls-Royce earning over 50% of th ...